Customer relationship management research (1992-2002): An academic literature review and classification
CRM - Customer Relationship Marketing
PDF) Customer Relationship Management (CRM): An Approach for Transforming the 'Myth' of CRM Success into Dual-Creation of Value
PDF] A unified definition of CRM towards the successful adoption and implementation | Semantic Scholar
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Understanding success and failure in customer relationship management
REFERENCES 91 Institute Crm success factors taxonomy.
PDF) Customer relationship management (CRM) technology impact on business-to-business customer relationships: Development of a conceptual model.
Gaining customer knowledge through analytical CRM | Emerald Insight
Sustainability | Free Full-Text | Proposed Analytic Framework for Student Relationship Management based on a Systematic Review of CRM Systems Literature
KM-based CRM Analytics Systems (Bose and Sugumaran, 2003) | Download Scientific Diagram
Extending customer relationship management: from empowering firms to empowering customers | Emerald Insight
IBIMA Publishing The Perception of Customer Relationship Management Adoption: Case of Mobile Companies in Saudi Arabia -
Implementing CRM systems - GRIN
Table 1 from An Organizational Perspective on Critical Success Factors for Customer Relationship Management - A Descriptive Case Study | Semantic Scholar
Performance Implications of CRM Technology Use: A Multilevel Field Study of Business Customers and Their Providers in the Teleco
customer relationship management
A framework for CRM adoption [16] | Download Scientific Diagram
PDF) Electronic Customer Relationship Management, Customer Satisfaction, and Customer Loyalty: A Comprehensive Review Study | Mohsen Malekalketab Khiabani - Academia.edu
PDF] Operational and Work System-Related Success Factors for Customer Relationship Management in "Product Sales" and "Solution Sales" - a Descriptive Case Study | Semantic Scholar
Impacts of Implementing Customer Relationship Management (CRM) on Customer Satisfaction of Budget Hotels: Overlaps between Manag
A Study of Customer's Perceptions Towards Crm W.r.t. Private Sector Banks in Thane City
Customer relationship management: key components for IT success | Emerald Insight
PDF) CRM B2B implementation: An exploratory study.