Non-sponsor Nike is brand most associated with Olympics
Nike vs Adidas: The Sneakers War - Business Inspection
Olympic sponsorship lifts Adidas sales
This Is How Much Nike Dominates American Track - FloTrack
Which Brand is Going for Gold?
Not an Official Sponsor, Nike Still Gets More Attention Than Adidas at Olympics - Bloomberg
Adidas Nike Team USA | Sole Collector
Adidas was the title sponsor of the... - E-Cell, IIT Bombay | Facebook
Sports Sponsorship Market 2019-2023| Evolving Opportunities with adidas and Nike, Inc | Technavio | Business Wire
Nike-Adidas-Puma Olympics battle will have to wait | eBusiness Weekly
London 2012: Ambush Ads Take On Official Sponsors as Olympics Begins – The Hollywood Reporter
Adidas is aiming for Nike's retail gold
Nike Replaces Adidas As China's National Football Sponsor
Apparel and watch brands sponsoring Olympic Games walk a tightrope on the tone and messaging of their campaigns | South China Morning Post
Nike, Coca-Cola Are the Brands Most Associated With the Olympics
In-Depth: How Sportswear Giants Adidas & Nike Distribute Their Sponsorship Expenses - Footy Headlines
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Nike avoids Olympic sponsorship restrictions
World Cup 2014: Adidas, Nike battle for social media marketing | Mint
Simone Biles Leaves Nike for a Sponsor That Focuses on Women - The New York Times
College basketball's Nike, Adidas and Under Armour contracts - Sports Illustrated
The Nike Adidas Puma Olympic Battle Will Have to Wait | Barron's
Not an Official Sponsor, Nike Still Gets More Attention Than Adidas at Olympics - Bloomberg
In-Depth: How Sportswear Giants Adidas & Nike Distribute Their Sponsorship Expenses - Footy Headlines
