Strategic Brand Management Process | SpringerLink
Strategic Brand Management 5th edition | 9780134892498, 9780134877952 | VitalSource
Tuck School of Business | Kevin Lane Keller Named Executive Director of the Marketing Science Institute
Strategic brand management : building, measuring, and managing brand equity | WorldCat.org
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Chapter 1 brands and brand management
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity: Kevin Lane Keller: 9780131888593: Amazon.com: Books
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